Leuze

Product Identity

Giving technical products a brand identity

Corporate Industrial Design – Strong Brand Identity for Leuze Technologies

Eckstein Design developed a unified corporate industrial design for Leuze, merging technology and design. Stronger brand identity, improved usability & a modern look for high-tech products. Learn more now!

Four different Leuze Products giving an overview of the Corporate Industrial Design

Overview

An intuitive operating philosophy with brand-typical, high-quality visual design characterises Leuze products today - safe technology meets precise design. Whether measuring sensors, barcode positioning systems or safety light curtains, all application systems have a uniform device logic.

Four different Leuze Products highlighting a body contour essential to the Corporate Industrial Design

The Challenge

Leuze is an international sensor expert in automation technology. The company’s motto “The Sensor People” makes its claim clear. A uniform corporate industrial design had to be developed with the aim of improving value and usability, modernising the appearance and making the user guidance more uniform. The target group was highly specialised experts such as technicians, application engineers and plant engineers.

The Result

Eckstein Design developed a product language that represents Leuze’s high-quality and high-performance devices, conveying a solid impression of quality. This increases the value impression of the products and, thanks to the sophisticated design, users can perform their specific tasks more effectively and efficiently. All this also pays off for the brand as a whole.

An intuitive operating philosophy with brand-typical, high-quality visual design characterises Leuze products today – safe technology meets precise design. Whether measuring sensors, barcode positioning systems or safety light curtains, all application systems have a uniform device logic. Along the way, we supported the premium manufacturer with advice and concentrated industrial design know-how.

Learn how Eckstein Design differentiates brands through industrial corporate design here!

Three different Leuze Products highlighting a Notch essential to the Corporate Industrial Design

Corporate Industrial Design

The future belongs to the brands that shape it. We are passionate about helping our clients build meaningful relationships with their customers and differentiate their brands. Our DesignCrew has the tools and methods to give you a clear and tangible vision for customer-oriented product strategies.

Three different Leuze Safety Products highlighting a body contour essential to the Corporate Industrial Design

"The brand world is increasingly using industrial design to underpin its identity. We strategically help brands position and differentiate themselves effectively in the marketplace."

Design development

Consistent on all levels: Eckstein Design began with an on-site analysis – starting with agile design development and an in-depth analysis of various product lines. In concept workshops, we collaborated with the client to define all key aspects and develop a unified strategy.
We then transitioned into the Design Thinking process and design studies. With all stakeholders, in particular the management of Leuze, we intensively exchanged ideas to achieve the best possible result.

multiple pages of the Leuze Corporate Industrial design guide detailing key design features of the product identity
Family overview of seven Leuze products showing the well maintained Corporate Industrial Design over a bread variety of Products and Shapes

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