Strategy and Innovation in Munich

Eckstein Design is your partner for strategic industrial design and innovation in Munich – combining analysis, brand identity, and sustainable product strategy.

Strategy and Innovation

Strategy needs creativity

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Strategic thinking is at the core of Eckstein Design’s expertise. We collaborate with clients to explore and analyze the interaction between products, services, and users – formulating new design strategies and creating a coherent design identity.

Strategic design consulting begins with a shift in perspective. What may have proven successful in the past will not necessarily work tomorrow. Standard tools and processes are widely used – your competitors have access to them too. What will truly drive your business forward and fuel future growth are innovations – not only functional, but also strategic in nature. With new technological approaches, fresh and original ideas, smarter and more creative services – the kind of thinking your competitors haven’t yet considered – we help you unlock the next level of differentiation and value.

Stand out against the competition.

Eckstein Design paves your way to success with comprehensive strategic, formative and impulse-giving consulting expertise. Because we don’t just design products, we also design competitive positions. We think outside the box and, with you, develop exactly the right solutions that will score points in the markets: what exact role will the new product play in people’s lives? How will this product help them, do they want to keep it, can they maintain it and repair it if necessary? In short – will they love the product?

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Various Design sketches in red and silver
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Our work focuses on finding the perfect balance between business value and customer needs – to create a sustainable and coherent design identity for your brand.

Our design strategy benefits from many design and psychology tools to identify your company’s identity, conduct user research, create mood boards, study competitions, research product architecture, find core meanings for the new product and use design tools.

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Strategic Industrial Design: Where Innovation Meets Brand Identity

In an increasingly complex product landscape, strategic industrial design is the key to combining technical excellence with brand-defining aesthetics. At Eckstein Design, we view design not merely as a visual element, but as a strategic tool that connects functionality, usability, and brand identity.

Our approach begins with an in-depth analysis of your existing product lines and brand values. Through workshops and stakeholder interviews, we identify core differentiators and develop a cohesive design language that spans your entire product portfolio. This holistic approach not only strengthens brand recognition but also enhances user engagement and builds trust in your products.

Book a Free Strategy Session

Curious how strategic industrial design can strengthen your brand and differentiate your products?
In a free initial consultation, we’ll identify key opportunities and demonstrate how design can systematically drive value creation.

Four different Leuze Products giving an overview of the Corporate Industrial Design

A prime example of our expertise in strategic industrial design is our collaboration with Leuze, a leading company in automation technology. Together, we developed a unified product identity that highlights both the technical precision and user-friendliness of their devices. The result is a clear, brand-consistent design language that runs through all product lines and reinforces Leuze’s position as an innovation leader.
Strategic industrial design makes the core of a brand visible – a crucial competitive advantage in saturated technology markets.

Designing with Foresight – Shaping the Future Today

Our strategic industrial design takes societal trends, technological innovation, and ecological requirements into account from the very beginning – enabling future-ready product development with real market relevance.

As your strategic design partner, Eckstein Design brings together an interdisciplinary team that intelligently connects design, engineering, and brand strategy. Together, we create products that strengthen your brand identity, accelerate innovation cycles, and inspire your customers in the long run.

Have a project in mind or want to learn more? Get in touch with us – no strings attached.

Frequently Asked Questions about Strategy & Innovation Consulting

What is strategic industrial design?
Strategic industrial design goes beyond aesthetics – it combines user needs, technical feasibility, and brand-driven design into a clear competitive advantage. It creates a consistent product identity that extends beyond individual products and strengthens the brand in the long term.
Who benefits most from a design strategy?

Our strategic design consulting is aimed at industrial, MedTech, and technology companies looking to develop their product portfolio with intent. It’s especially valuable for teams exploring new markets, structuring innovation processes, or sharpening their brand positioning in competitive environments.

How does strategic industrial design differ from traditional product design?
Traditional product design often focuses on the function, form, and usability of a single product. Strategic industrial design, on the other hand, thinks in systems: it links design with brand strategy, user research, and innovation planning – creating sustainable solutions that transcend individual products.