Industrial Design Agency Germany – Eckstein Design
German industrial design agency · 20+ years · 300+ serial products · 50+ awards. Strategic product design from concept to manufacturing. Free consultation →
Strategic Industrial Design
For over 20 years, we have been developing serial products for companies that want to make their technical expertise visible – across Germany and internationally.
Our approach integrates industrial design, design engineering, UI/UX, and brand strategy under one roof. With over 300 products in serial production, 50+ design awards, and an interdisciplinary team of designers and engineers, we partner with startups, mid-sized companies, and global corporations from the first idea through to manufacturing – across the DACH region and beyond.
What sets a product apart – one that doesn’t just fill shelves but shapes markets? In most cases: strategic industrial design. Eckstein Design brings together form, technology, and user perspective to create products that succeed in the market – not as aesthetic add-ons, but as a strategic lever for differentiation, usability, and commercial impact. Products that work intuitively are used more frequently, misoperated less often, and accepted longer – this is no coincidence, but the result of a consistently user-centred design process. Our interdisciplinary team of designers and engineers partners with startups, mid-sized companies, and global corporations from the first idea through to serial production – across the DACH region and internationally.
Our Services in Industrial Design
Industrial design is more than shaping forms. It begins with the question of what role a product should play in its users’ lives – and ends with an outcome that is technically feasible, economically sound, and compelling in its design. Usability is not an afterthought here, but part of the design process from day one: products that are intuitively operable are better accepted, used more safely, and more successful in the market long-term. Our services cover the full journey:
Design Strategy and Concept
Industrial Design and Shape Development
Design Engineering and Construction
UI/UX Design for Physical and Digital Products
Corporate Industrial Design
Prototyping and Model Making
Industries We Serve
Our industrial design agency works across sectors – with particular depth in fields where technical complexity, regulatory requirements, and high user expectations converge.

Medical Technology and Dental
From radiation therapy systems to surgical instruments and dental devices: we develop medical design solutions that are safe, compliant, and intuitively usable. Our experience spans projects with Brainlab, Wisap, VDW, and other leading medical technology companies. We work routinely with standards such as DIN EN 62366 (Usability Engineering) and the requirements of the EU MDR.
Measurement and Testing Technology
Measuring instruments are precision tools – their design must convey reliability, robustness, and above all intuitive usability. In professional use, usability determines whether a device is operated safely and efficiently – or invites errors. For Gossen Metrawatt, we have been developing product families that deliver on both dimensions for many years: from the Secutest to the Profitest and complex system measurement devices.


Machinery, Robotics, and Automation
Industrial automation combines high-performance technology with demanding requirements for operability and safety. We design enclosures, control interfaces, and interaction concepts for robotic systems and machine controls – including projects for KUKA and Robotise.
Smart Devices and IoT
Connected products place particular demands on the interface between physical device, software, and user experience. We design smart devices that make technology accessible – from assistive systems like Libify to connected access solutions like the Winkhaus blueEvo.


Power Tools and Handtools
Tools need to perform – and communicate that performance. We design power tools and handtools that build confidence through ergonomics, durability, and a strong design language. Our projects include developments for Steinel and Lübbering.
Consumer goods
In consumer goods, design decides at the point of sale. We develop products that stand out on shelves, deliver in use, and consistently communicate brand values – across the entire product lifecycle.

Our Design Process – From Strategy to Serial Production
Good industrial design does not begin with the first sketch. It begins with understanding: who uses the product, under what conditions, and with what goal? Only when these questions are answered do we pick up the pen.
Our design process follows five phases – from analysis through concept, development, and prototyping to production support. Each phase is tightly integrated: designers, engineers, and strategists work not sequentially, but iteratively together. Usability requirements are built in from the first concept phase – not as a checklist at the end, but as a design standard throughout. This saves time, prevents costly revisions, and delivers results that are not only compelling in form, but also technically and commercially sound.
According to a McKinsey study, companies with strong design capabilities achieve on average 32 percentage points more revenue growth than their industry peers. The key lies not only in the quality of the design, but in the structural integration of design with engineering, marketing, and strategy – exactly how we work as an industrial design agency.
Learn more about our approach on our Strategy and Innovation page.
What Sets Us Apart
300+ Products in Serial Production – Not Just Concepts
50+ Design Awards
Design and Engineering Under One Roof
Recognised Research Organisation
Selected Projects
Every project has its own challenge. What they all share: a clear strategic starting point, a user-centred development process, and an outcome that holds its own in the market.

Brainlab – ExacTrac Dynamic
Challenge: Redesign a real-time patient positioning system for radiation therapy – under the highest demands for precision, safety, and usability in clinical daily practice.
Solution: We developed a system design that translates complex technology into a clear, trustworthy formal language – aligned with the workflows of radiologists and medical-technical staff.
Gossen Metrawatt – Secutest
Challenge: Design a professional electrical safety testing device that performs in daily use through ergonomics, robustness, and an intuitive interface.
Solution: Enclosure design, interface concept, and operating logic as a unified whole – as part of a consistent product family that clearly positions Gossen Metrawatt in its market segment.


Wisap – C3 Insufflator
Challenge: Develop an insufflator for minimally invasive surgery that gives medical professionals maximum control, actively reduces operating errors, and withstands the demands of clinical daily practice.
Solution: A compact, clearly structured medical design with a consistently user-centred interface – developed in close collaboration with clinical users through formative usability testing and compliant with all relevant standards.
Robotise – Serviceroboter Jeeves
Challenge: Design an autonomously navigating service robot for hotels for a start-up – suitable for serial production, robust, and with an appearance that builds trust and warmth with guests.
Solution: A robust deep-drawn enclosure design, combined with a 21-inch touch interface and a subtle lighting logic that intuitively communicates operating status and interaction.

Customers who trust us
We work with mid-sized companies and global corporations that understand design as a strategic competitive advantage.






Let's Talk About Your Project
Are you planning a new product, a redesign, or looking to develop your portfolio strategically? In a free initial consultation, we identify together where a skilled industrial design agency can make the greatest impact for you.
