Feb 26th 2016 // DEsigned in Bavaria

The slogan „design connects“ was the main topic at this year’s MCBW and was expressed during the week by the people in Munich.

Different events were organized – exhibitions, conferences, workshops, company tours, and much more – which attracted increasingly international delegations as well as worldwide interested parties to participate. The high attractiveness of the MCBW refers also to a yearly change in its thematic direction, which is oriented on actual social trends and discussions. Other important facts are the sustainability of products and services as well as the support of junior creative’s.

The VDID, association of german industrial designer, was represented at events, presentations and discussions during the MCBW.

Federal minister on the occasion of the national IT summit 2015: ‚Digitization triggered a rapid economical, governmental and social transformation process. In order to shape this transformation, we need exchange at eye level between the IT sector, IT users and social groups.
The national IT summit is the collaboration platform for politics, economy, science and society in order to shape the digitization. The summit process is organized in nine platforms and two forums which work on the digital agenda and specific summit projects. Under the leadership of the federal ministry of economics and energy the focus group services as a division of the platform for digitization of the economy revised profound changes in the service economy. In several sections the user becomes the center of attention.
More and the more, the ability to adapt to the digital environment and to use the new possibilities to create sustainable business models are becoming the key success for any business.

On October 17 the Treibstoff conference took place at Kunstakademie Stuttgart. A lot of interesting topics have been discussed at the event which proved once more how valuable it is to be a member of the VDID. Designers need to be competent in a wide range of disciplines, such as state-of-the-art presentation techniques or being able to adapt to the international market. Another pressing issue are intellectual property rights in the context of industrial design. VDID Treibstoff gathered capable and experienced speakers talking about these topics.

Tuttlingen-based company SIMEON is of the international market leaders in surgical lighting systems. In the fall of 2015 a new generation of surgical lights was presented publicly for the first time at MEDICA in Düsseldorf from 16th to 19th November. The lights have already been revealed to clients and business partners at a product launch event on September 29th which took place at Kraftwerk Rottweil. On this occasion, Stefan Eckstein presented a workshop regarding the design process called "from first draft to final design". On of the key features of BusinessLine is the use of SIMEON’s patented and market leading reflector technology. The lights are made from premium materials such as aluminium and glass and offer hygienically optimazed surfaces as well as the renowned SIMEON light quality.
Small, medium and large lights are able to be used simultaneously. With its new portfolio, SIMEON offers the perfect lighting for any surgical usecase. All SIMEON products are produced exclusively at the SIMEON headquarters in Tuttlingen which makes them 100% Made in Germany.