THINKING OUT OF THE BOX

The BLUEBOX is a session room, where we hone in on a design using a variety of Design Thinking elements. With empathy and observation, we put ourselves in the user’s shoes.
We keep taking a different point of view, take on complex issues and have the courage to ask essential long-term questions.

It’s an ideal prelude to a new project, regardless if it takes place in our Munich design sutdio or at your company.

UNDERSTANDING

01

comprehending the fundamentals
of a challenge; the actors,
the situation, the utility.
Distilling the factors, which
determine the framework.

OBSERVING

02

Tapping into the specific
world of the product/system
in order to exploit necessities and
user scenarios

PERSPECTIVE

03

Evaluating the insights,
gained from understanding and observing,
in order to pinpoint the essential
question at hand.

BRAINSTORMING

04

Developing ideas based on previous results
and questions. Drawing on creative techniques in an
interdisciplinary team, the goal is to depict
many high-quality potential solutions.

PROTOTYPING

05

Making ideas tangible and easy to
communicate, by implementing and evaluating
concepts and structural basics.

TESTING

06

Mockups: design ideas are assessed and rated.
The mockups are tested and a possible
approach is evaluated by a target group.
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